SING ALONG CITY /
EUROVISION SONG CONTEST 2021
Citydressing Rotterdam Eurovision Song Contest 2021
SING ALONG CITY / EUROVISION SONG CONTEST 2021
SING ALONG CITY is a Citydressing design by studio VOLLAERSZWART for the Eurovision Song Contest 2021 The design is based on a medley of lyrics of Eurovision songs and international flags that mark the route from Rotterdam CS to Ahoy like a connecting tape. For this occasion a collaboration has been entered into with the RET in order to accentuate the fly-overs / metro track. This creates a visual musical wave through the city. It is a design that visually highlights the architecture, but also tempts visitors and inhabitants of Rotterdam to sing along around town. The beautiful and colorful graphic designs of the SING ALONG CITY eye-catchers are created by graphic designer and Eurovision Song Contest winner 2021: Pepijn Zwart.
SING ALONG COVID 19 (from physical to virtual)
Last year we were all surprised by the Corona pandemic. As a result, the Sing Along project and the Eurovision Song Contest have been pushed forward one year to 2021. Until recently, we did not know whether we would still be in lock down during the ESC 2021 edition. In addition to physical city dressing, we have therefore also developed a virtual variant of SING ALONG CITY for the lock-down situation. We searched for architectural highlights from a number of participating countries of the ESC 2021 and also provided them with the SING ALONG design. In addition, we have also designed a SING ALONG at HOME toolkit so that spectators of the event can decorate their own living rooms with the SING ALONG design. This makes it possible to share the ESC 2021 experience virtually even in a lockdown situation.
SPECIAL SING ALONG THANKS TO:
Municipality of Rotterdam, Annemieke van Wegen-Delhaas (Citybranding & Citydressing Eurovision Song Contest - Host City Rotterdam 2021) Mark van Rikxoort (Producer City Dressing Eurovision Song Contest - Host City Rotterdam 2021) Yoerie van Keulen: FaberExposize, John Zijtregtop: Cubord Signmakers, Jeanine Evers( Producer Merchandise) Amber Heij / AMMO (Moving Images), Naomie van Heck (Styling), Pepijn Zwart (Graphic Design), Studio Beau Zwart (Sound Design)