PURPLE RAIN
City Dressing / Architectural Art Installation / Art Direction / Production
City of ARCHITECTURE ROTTERDAM (NL) 2007
Architectural art installation as City Dressing for the Rotterdam City of Architecture event in 2007.
The colour purple was applied to 40 prominent buildings of Rotterdam's skyline, the purple accents typify the architectural features and autonomously communicate the event throughout the city.
The purple virus infection created some surprising spin-offs, with 30 Rotterdam residents making their own viral purple-projects. Even now, 5 years later, the colour purple is still associated with this project.

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